Fashion is all about self-expression. Psychologists Hajo Adam and Adam Galinsky proposed that what people wear affects the way in which they think. In their study participants were asked to wear a lab coat belonging to a doctor. Once complete, findings showed they were instantly able to focus and maintain sustained attention. The researchers stated “Clothes can have profound and systematic psychological and behavioural consequences for their wearers. Although the saying goes that clothes do not make the man, our results suggest they do hold a strange power over their wearers”. Lastly, research has also shown that colour can change a person’s heart rate, blood pressure and breathing rate. 

Research Findings  

A recent study of 2,000 Brits found a relationship between the colours we wear and their impact upon on moods and personality. Overall, it reported that individuals who are feeling stressed or angry are more likely to wear black. A more positive person would wear yellow for happiness and red for confidence. It also concluded that peoples homes styling and colours as well as nail polish all affect how people view you.  

Additionally, research has show that colour plays a vital part in first impressions. Various colours can portray different personality points. In a survey, more than half of those questioned, believed what you chose to wear to different events can influence how successfully those events go. Furthermore, under two thirds felt the colour you wear to an event or social situation will directly impact how you feel while attending. 

However, 47% of Brits actively shy away from wearing colour, of which the main reason was not wanting to stand out. Psychologist of the research and colour expert Honey Langcaster-James comments “It is clear that people believe they are judged on the basis of the colours they wear - and they also admit to judging others based on the colour of their clothing. Yet most people do not then 'colour craft' themselves successfully. Instead, Brits tend to stick to wearing dark or neutral tones. Understanding how to 'colour craft' and wear different colours for different occasions and circumstances can give you the edge and influence a range of outcomes in your life”.  

Colour Findings  

Desigual From Belle Divino  

Desigual was originally created in 1984 by Thomas Meyer in Barcelona with a very clear premise: “Dressing people, not bodies”. Ever since, Desigual has developed a huge following and now has it’s very own Desigual UK stockists. They believe in innovation as the driving force of difference, and embrace colour, prints and patchwork as the core elements of their creations.  

Belle Divino is one of the largest UK stockists of Desigual UK clothing. With a large selection of Desigual clothing online, stored in our warehouse in Staffordshire. All of which is ready to be sent out the same or next working day! With a no quibbles returns policy and free postage you can buy with confidence knowing that if it’s not right you can pop it back with no questions asked. Shop Desigual UK clothing today and get those bright colours into your wardrobe!